Prompting guide
Write prompts that get you the result you want the first time, across editing, motion, and generation.
Most weak results come from vague prompts, not weak tools. A good prompt is specific, ordered, and realistic. This guide shows the pattern that works everywhere, then the small tweaks that matter for editing, motion, and ads.
Anatomy of a good prompt
Think of a prompt as a short brief you would hand a photographer or editor. Cover these in order and you will get far more predictable results:
| Setting | Options | What it does |
|---|---|---|
| Subject | Who or what | Name the main thing clearly: a linen summer dress, a matte black bottle. |
| Action / change | What happens | The one thing you want: turn the background to a sunlit studio, slow zoom in. |
| Style & mood | The feel | Editorial, warm, minimal, high-contrast. Keep it to two or three words. |
| Lighting & camera | How it is shot | Soft daylight, eye-level, shallow depth of field. Optional but powerful. |
| Constraints | What to keep or avoid | Keep the logo unchanged, no text, no extra people. |
The single biggest win: ask for one clear change per generation. Stacking five instructions into one prompt is the most common reason a result looks off. Generate, review, then refine.
Prompting for edits (Smart Edit)
Say exactly what to change and where: replace the grey background with a warm beige studio wall.
State what must stay the same: keep the garment color and the model's pose unchanged.
Prefer positive instructions (make the lighting warmer) over vague ones (make it better).
For removals, name the object: remove the coffee cup on the left.
If a result is close, refine it with a follow-up edit rather than rewriting from scratch.
Weak: make this look professional
Strong: replace the cluttered desk background with a clean white studio, keep the product and its shadow, soft even lighting
Prompting for motion (Image to Video)
Describe the camera move and the subject action separately: slow push-in while the fabric sways gently.
Keep motion physically plausible. Realistic movement animates cleanly; impossible motion produces artifacts.
Set the pace: subtle, slow, and gentle read better than fast and chaotic for product work.
Match the clip to the right video model for your goal.
Avoid text-heavy frames and extreme close-ups. They distort under motion.
Weak: make it move
Strong: slow left-to-right camera pan, model turns her head toward the light, hair moves gently, soft daylight
Prompting for ads and product scenes
In Ad Studio you mostly pick a goal, format, and platform rather than write a long prompt, and the studio writes the ad copy for you. Where you do describe a scene, focus on the setting and mood and let the product stay the hero: product on a marble countertop, morning light, fresh and premium. Choose the goal that matches your funnel stage, since it shapes both the visual direction and the copy.
Common mistakes
You probably asked for too much at once. Split it into one change per generation and layer edits.
Add an explicit constraint: keep the logo, color, and pose unchanged.
Simplify the motion, avoid extreme close-ups and busy text, and describe realistic movement.
Add mood, lighting, and camera details. Two or three specific words beat a long vague sentence.