Track your sales

At a glance

Where

Ad Studio, Settings, your Meta account, Tracking Doctor, Fix it step

Shopify

Paste one pixel, create one webhook, turn Shopify's own Meta sharing off

Custom site

Paste a base tag on every page and a purchase tag on the confirmation page

WooCommerce

Paste a base tag and a purchase tag, then create one order webhook

What Meta gets

One Purchase per order with hashed email, phone, name, address, plus the browser and click ids

What CamClo keeps

Event name, order id, value, currency and yes-or-no flags. Never the person. Rows expire after 90 days

Cost

Free. No Meta review needed on your side

Shopify

1. 1

   Turn on server events

   In the Tracking Doctor pick Shopify, enter your store's myshopify.com domain (Settings, Domains in Shopify shows it) and click Turn on server events.

2. 2

   Paste the CamClo pixel

   Shopify admin: Settings, Customer events, Add custom pixel. Name it CamClo pixel, click Add pixel, replace the editor's code with the pixel from the Doctor, click Save, then Connect. Leave Permission on Marketing and Analytics so it follows each visitor's consent choice. Open your store once: the pixel counter in the Doctor should move.

3. 3

   Create the order webhook

   Shopify admin: Settings, Notifications, Webhooks, Create webhook. Event Order payment, format JSON, latest API version, URL copied from the Doctor. Save, then copy the signing secret shown at the bottom of the Webhooks page into the Doctor and save it. Optional: two more webhooks with the same URL for Refund create and Order cancellation so net revenue stays right.

4. 4

   Make CamClo the only source

   If the Facebook & Instagram app is installed: Settings, Apps and sales channels, Facebook & Instagram, App settings, turn Share data off. Catalog and shop features keep working. Remove any other pixel app.

5. 5

   Verify

   Place a test order, then press Done, verify it in the Doctor. The order shows in What we have taken in as sent, and in Meta Events Manager within minutes.

Custom site or any other platform

1. 1

   Option A, base tag

   Paste the base tag once before </head> on every page. It loads the Meta pixel, remembers which ad brought the visitor, and defines camcloTrack, which fires the pixel and sends the same event to CamClo with one shared id. Squarespace: Settings, Developer Tools, Code Injection, Header. BigCommerce: Storefront, Script Manager, placement Head.

2. 2

   Option A, purchase tag

   Paste the purchase tag on the order confirmation page, after the base tag. Fill in the order id, total and currency; email, phone, name and address are optional but lift the match score. Squarespace and BigCommerce fill their own order variables for you. Wix has its own Meta integration: use that instead and leave CamClo's server events off.

3. 3

   Option B, your backend

   When an order is paid, POST JSON to the Any backend URL from the Doctor. Required: event_name Purchase, event_id = the order id, value, currency, and at least one of email, phone, external_id, fbp, fbc, or ip plus user_agent. Send user_agent and source_url so Meta counts it as a website event. Up to 100 events per request; the same event id sent twice is ignored. The Doctor has curl, Node and PHP samples and a note you can hand to your developer.

4. 4

   Verify

   Open your site or place a test order, then press Done, verify it. Optional: Send a test event from the Doctor proves the relay works without touching your reporting.

WooCommerce

1. 1

   Turn on server events

   In the Tracking Doctor pick WooCommerce, enter your store address and click Turn on server events.

2. 2

   Paste the base tag

   Before </head> on every page, with a headers-and-footers plugin or in your child theme's header.

3. 3

   Paste the purchase tag

   It is PHP. Paste it into a code snippets plugin (PHP, run everywhere) or your child theme's functions.php. WooCommerce fills the order id, total, currency, email, phone, name and address for you.

4. 4

   Create the order webhook

   WordPress admin: WooCommerce, Settings, Advanced, Webhooks, Add webhook. Status Active, topic Order updated, delivery URL from the Doctor, any long random string as the secret, API version WP REST API Integration v3. Paste the same secret into the Doctor. Orders count once they are Processing or Completed with a paid date.

5. 5

   Make CamClo the only source

   If Facebook for WooCommerce is installed, switch its Conversions API option off or remove the plugin. Otherwise Meta counts every sale twice.

6. 6

   Verify

   Place a test order, then press Done, verify it in the Doctor.

What we send and what we keep

• Sent to Meta: email, phone, first name, last name, city, state, zip and country, each hashed. The browser id and click id, the buyer's ip and browser, the order value, currency and product ids.

• Hashed on the way: the tags hash email and phone in the browser when they can, so contact details never leave your site in clear text.

• Kept by CamClo: event name, order id, value, currency, time and which fields were present. Refunds are recorded for your net revenue and never sent to Meta.

• Attribution: every ad link carries the campaign, ad set and ad ids. The tags remember them for 28 days, so the campaign page can show your store's own orders by click beside Meta's attributed count.

Troubleshooting

Use next