Facebook image resizer

These are the sizes the resizer uses. Where Meta gives a ratio and a minimum but no exact pixel size, the table says so.

Regular posts. Facebook gives no pixel size for ordinary photo posts. Posts appear in the same Feed as ads, so the Feed sizes above are a safe choice, and Meta's advice for mobile is to cover as much of the screen as possible. It recommends 4:5 for Facebook Feed.

Ads. Every Facebook image ad placement takes JPG or PNG, and most allow files up to 30 MB. 1080 x 1350 and 1080 x 1920 are the same shapes as 1440 x 1800 and 1440 x 2560 at a lower resolution, and they clear every minimum above. For every placement, including video, see our Meta ads specs guide.

Cover photos. The cover photo is partly covered by the profile picture and cropped to different shapes on computers and phones, so keep text and logos near the middle.

1. Add your images. Drop up to 10 photos on the tool, choose them with the file picker, or paste one. They are opened in your browser and never uploaded.
2. Tick the sizes you need. The Facebook tab lists Feed, Stories and Reels, carousel, Marketplace, profile picture and cover photo sizes. You can tick several, add Instagram sizes from the Instagram tab, or add a custom width and height.
3. Choose crop or fit. Crop to fill fills the frame and trims the edges. Fit with padding keeps the whole photo and fills the gap with a color or a blurred copy.
4. Set the crop. Drag the preview, or use the arrow keys, to choose what stays in the frame, and zoom in for a tighter crop. The position is saved per image and used for every size, so the product stays in frame from the square carousel card to the 9:16 Story.
5. Pick a file type and download. Choose JPG, PNG or WebP and a quality level, check the estimated file size, and download one file or all of them in a ZIP.

If a photo is smaller than the size you picked, the tool warns you before you download, and suggests a smaller size where one exists.

A photo rarely has the exact shape a placement wants, so you either trim it or add space around it.

Crop to fill

The photo fills the frame and the edges that do not fit are cut off. Use it when the product sits in the middle with room around it. It gives the largest image in the Feed. Drag the preview to keep the product in frame.

Fit with padding

The whole photo is kept and the empty space is filled with white, a color of your choice, or a blurred copy of the photo. This is how you post a whole picture on Facebook without cropping it. White blends into product photos on white; a blurred copy fills a 9:16 Story without leaving flat bars above and below a landscape photo.

What Meta does if you upload one size

When you create an ad in Ads Manager, Meta adjusts your media to fit more placements. If you do not provide a square, vertical, portrait and horizontal version, it fills the gaps with padding, media expansion, cropping or AI-based tools. Meta's own advice is to upload assets in the right shapes if you want precise control, for example a 9:16 image when Stories matter, and to review the automatic crops before you publish. Resizing each shape yourself decides what stays in frame. Preview the result with the Facebook ad mockup.

• JPG or PNG for ads. Those are the two file types Meta accepts for Facebook image ads. JPG at 85 to 92% quality suits photos; PNG suits graphics with text or logos.
• PNG for logos on your Page. Facebook says a PNG may give a better result for profile pictures and cover photos that contain a logo or text.
• Small cover photos load fastest. Meta suggests an sRGB JPG under 100 KB for the cover photo. Lower the quality slider until the estimate drops under 100 KB, and check the preview.
• Enlarging does not add detail. A small photo stretched to 1440 pixels looks soft. The resizer warns when a photo is smaller than the size you picked; use the original file, or a 1080 pixel size, instead.
• WebP for websites. WebP files are usually smaller than JPG at the same quality, and suit your shop or website. Use JPG or PNG for Facebook ads.

The resizer scales down in steps with high-quality smoothing, so patterns, fabric texture and fine print stay clean.

Resizing adapts a photo you already have. Image Ads, part of CamClo AI, makes new ad creatives from your product photos in the shape of the placement you choose: 1:1 square and 4:5 portrait for Facebook and Instagram feeds, 9:16 for Stories and Reels, and 2:3 and 1.9:1 for other placements.

Each creative is composed for its shape rather than cropped from another size. For 9:16, Image Ads keeps important content away from the top and bottom of the frame, where Stories and Reels show their buttons. You pick the goal of the ad, and text on the image is optional.