Free tools for people who make ads
Calculators for your ad numbers, checkers for every placement, and image tools for product photos. They all run in your browser: nothing is uploaded and there is no sign-up.
Ad calculators
Work out what your ads cost and earn before you change a budget.
- ROAS calculatorGet your ROAS, the revenue you need, or your maximum ad spend.
- Break-even ROAS calculatorFind the lowest ROAS that still covers your product and fulfillment costs.
- CPM calculatorWork out cost per 1,000 impressions, total cost or reach for a budget.
- CPC calculatorWork out cost per click, or how many clicks a budget buys.
- CTR calculatorGet click-through rate, or the impressions you need for a click target.
- CPA and CAC calculatorWork out what each purchase or new customer costs you.
- Conversion rate calculatorTurn visits and orders into a conversion rate, or plan the traffic you need.
- MER calculatorCheck total revenue against total ad spend across every channel.
- Markup calculatorSet a price from cost and markup, and see the margin it gives.
- Profit margin calculatorGet gross or net margin, the price for a target margin, or the most you can pay per unit.
- Customer lifetime value calculatorSee what a customer is worth over time, and the most you can pay to win one.
Ad creative tools
Write hooks to test, see what the app covers and how your ad will look before it goes live.
- Hook generatorType what you sell and who it is for, and get over 40 hooks to test in your ads.
- Instagram Reels safe zone checkerUpload a Reel or image and see what the Reels buttons and caption cover.
- Instagram Story safe zone checkerCheck a Story ad against the areas the Stories interface covers.
- TikTok safe zone checkerSee which parts of a TikTok ad sit under the caption and buttons.
- Facebook ad mockupPreview your ad in the Facebook feed, Stories and Reels, then save a PNG.
- Instagram ad mockupPreview your ad in the Instagram feed, Stories and Reels, then save a PNG.
Image tools
Size, crop and clean up product photos for every placement.
- Instagram image resizerCrop or fit photos to every Instagram post, Story and ad size.
- Facebook image resizerCrop or fit photos to Facebook post, ad and cover sizes.
- Instagram grid makerSplit one image into 3 to 15 posts that join up on your Instagram profile.
- Instagram carousel splitterCut a wide image into slides that join up as people swipe.
- Aspect ratio calculatorFind the ratio of any size, or the missing width or height.
- Background removerRemove a photo's background, then download it transparent or on a new background.
- White background makerPut a product on pure white, sized and centered for marketplaces.