Free tools for people who make ads
Calculators for your ad numbers, checkers for every placement, and image tools for product photos. They all run in your browser: nothing is uploaded and there is no sign-up.
Ad calculators
Work out what your ads cost and earn before you change a budget.
- ROAS calculatorGet your ROAS, the revenue you need, or your maximum ad spend.
- Break-even ROAS calculatorFind the lowest ROAS that still covers your product and fulfillment costs.
- CPM calculatorWork out cost per 1,000 impressions, total cost or reach for a budget.
- CPC calculatorWork out cost per click, or how many clicks a budget buys.
- CTR calculatorGet click-through rate, or the impressions you need for a click target.
- CPA and CAC calculatorWork out what each purchase or new customer costs you.
- Conversion rate calculatorTurn visits and orders into a conversion rate, or plan the traffic you need.
- MER calculatorCheck total revenue against total ad spend across every channel.
- Markup calculatorSet a price from cost and markup, and see the margin it gives.
Ad creative tools
See what the app covers and how your ad will look before it goes live.
- Instagram Reels safe zone checkerUpload a Reel or image and see what the Reels buttons and caption cover.
- Instagram Story safe zone checkerCheck a Story ad against the areas the Stories interface covers.
- TikTok safe zone checkerSee which parts of a TikTok ad sit under the caption and buttons.
- Facebook ad mockupPreview your ad in the Facebook feed, Stories and Reels, then save a PNG.
- Instagram ad mockupPreview your ad in the Instagram feed, Stories and Reels, then save a PNG.
Image tools
Size, crop and clean up product photos for every placement.
- Instagram image resizerCrop or fit photos to every Instagram post, Story and ad size.
- Facebook image resizerCrop or fit photos to Facebook post, ad and cover sizes.
- Aspect ratio calculatorFind the ratio of any size, or the missing width or height.
- Background removerRemove a photo's background, then download it transparent or on a new background.
- White background makerPut a product on pure white, sized and centered for marketplaces.