Table of Contents
Higgsfield's cheapest paid plan is Basic at $9 a month with 120 credits, and it costs the same on monthly or annual billing. There is no free trial: a free account can generate on a small set of models, with no credits and a Higgsfield watermark on every output. Above Basic, Pro costs $29 a month ($23 billed annually) for 600 credits, and Max costs $79 a month ($59 billed annually) for 1,800.
We read Higgsfield's pricing page and help center, and each alternative's own pricing page. Here is how we checked.
Higgsfield pricing at a glance
Higgsfield sells individual plans and business plans. Every plan is a monthly allowance of credits, and the sliders on Pro and Max let you buy a bigger allowance inside the same plan.
| Plan | Credits a month | Monthly billing | Billed annually | Price per credit |
|---|---|---|---|---|
| Basic | 120 | $9 | $9/mo | 7.5 cents |
| Pro | 600 | $29 | $23/mo | 4.8 cents (3.8 annual) |
| Pro | 900 | $43 | $34/mo | 4.8 cents (3.8 annual) |
| Max | 1,800 | $79 | $59/mo | 4.4 cents (3.3 annual) |
| Max | 3,600 | $158 ($139 first month) | $115/mo | 4.4 cents (3.2 annual) |
| Max | 5,400 | $237 ($199 first month) | $165/mo | 4.4 cents (3.1 annual) |
From higgsfield.ai/pricing, in US dollars, before VAT and local taxes. Price per credit is our arithmetic on the list price and leaves out promotional bonus credits. The two larger Max tiers showed a lower first month on monthly billing, then "renews at" the full price.
Making product ads rather than raw clips? In the CamClo AI video ad maker you start from your product photo and the script is written for you. An 8-second 720p UGC ad on the default model costs 11 credits, about $3.60 on the $49 Creator plan with 150 credits. There is a 7-day free trial with 20 credits (see plans).
What else comes with each plan, according to the plan cards:
- Basic: a fixed 120 credits, up to 2 videos and 2 images at a time, and Seedance 2.0 Fast and 2.0 Mini, but not the standard Seedance 2.0. No unlimited models.
- Pro: all models and features, including every Seedance model, plus unlimited or free generations on some models (see below).
- Max: everything in Pro, more unlimited windows on either billing option, and unlimited paid parallel generations.
- All plans: commercial use is listed on every paid plan, and paid plans carry no visible watermark.
Business plans pool credits across a shared workspace:
| Plan | Billed annually | Credits | Team size |
|---|---|---|---|
| Team | $65 per seat a month ($79 on monthly billing, $69 for the first month) | 1,000 per seat a month, pooled | 2 to 9 members |
| Scale | $150 per seat a month ($169 on monthly billing) | 2,500 per seat a month, pooled | 5 to 15 members |
| Enterprise | Custom | Custom, with volume rollover credits | Unlimited seats |
Scale adds a priority queue, SSO, admin spend controls and 7-day unlimited Nano Banana Pro, Seedream 5.0 Pro and Kling 3.0. Team lists no unlimited models.
Why Higgsfield prices differ between guides
If you have read other Higgsfield pricing guides, you have probably seen different plan names and prices. Three things explain most of it.
- Higgsfield shows more than one pricing layout. Some of our visits showed Basic, Pro and Max with a Monthly/Annual switch. Others showed a "Lite Monthly" tab with Basic at $9 and a Starter plan at $15 a month for 200 credits, and a "Premium Annual" tab with Pro at $23 and Max at $59 a month billed annually.
- The line-up changes. Higgsfield's own blog, in a post dated 15 September 2026, listed Starter at $15, Plus at $49 a month ($39 billed annually) with 1,000 credits, and Ultra at $129 a month ($99 billed annually) with 3,000 credits. Two weeks later the pricing page showed Basic, Pro and Max instead, although a banner at the top still offered 7-day unlimited Nano Banana models "on Ultra plan".
- Promotions move the headline price. Pro and Max can carry time-limited bonus credits (when we checked, +200 and +600 on monthly billing and +300 and +900 on annual, at the base credit tiers), annual billing is labelled up to 30% off, and the larger Max tiers can have a discounted first month.
The practical advice: treat any price you read elsewhere, including ours, as a dated guide, confirm it at checkout, and compare plans by what a credit costs and how many credits your model uses.
What Higgsfield credits buy
Every generation costs credits, and the cost depends on the model, the resolution and the length. Higgsfield shows the exact cost on the Generate button before you confirm. The table below uses the approximate rates on its pricing page, with a dollar figure worked out at the Pro plan's monthly price of about 4.8 cents a credit.
| Model and setting | Credits | About, on Pro monthly |
|---|---|---|
| Seedance 2.0, 720p | ~22 per 5 seconds | $1.06 |
| Seedance 2.0, 1080p | ~45 per 5 seconds | $2.18 |
| Seedance 2.0, 4K | ~110 per 5 seconds | $5.32 |
| Seedance 2.0 Fast, 720p | ~12 per 5 seconds | $0.58 |
| Seedance 2.5, 1080p | 72 per 8 seconds | $3.48 |
| Kling 3.0, 720p | ~7 per 5 seconds | $0.34 |
| Kling 3.0, 1080p | ~8 per 5 seconds | $0.39 |
| Kling 3.0, 4K | ~30 per 5 seconds | $1.45 |
| Google Veo 3.1 Fast, 720p or 1080p | ~16 per 4 seconds | $0.77 |
| Google Veo 3.1, 720p or 1080p | ~40 per 4 seconds | $1.93 |
| Wan 3.0, 1080p | 17.5 per 5 seconds | $0.85 |
| Minimax Hailuo 2.3, 1080p | ~10 per 6 seconds | $0.48 |
| Nano Banana Pro image | 2 per image (4 at 4K) | $0.10 ($0.19 at 4K) |
Rates from the comparison table on higgsfield.ai/pricing, except Seedance 2.5, which comes from Higgsfield's blog (15 September 2026). Dollar figures are our arithmetic; on annual Max the same credits cost about 30% less.
Five things to know before you budget:
- The rates are approximate. Higgsfield's own plan picker puts an 8-second 720p Kling 3.0 clip at about 14 credits, while the table rate of about 7 per 5 seconds works out nearer 11. Go by the Generate button.
- Retries cost the same as keepers. Re-rolls and upscaling use credits. Higgsfield's blog says a usable clip took three to five generations in its own testing, so the roughly 27 Seedance 2.0 videos that Pro's card estimates may give you 5 to 9 you would publish.
- Failed generations are usually refunded automatically, though Higgsfield says some models might not refund.
- Basic cannot run the standard Seedance 2.0. The table marks it not included; Basic gets Seedance 2.0 Fast and 2.0 Mini.
- Sora 2 was still in the table. Higgsfield's table still lists Sora 2 rates, although OpenAI says it discontinued the Sora API on September 24, 2026 (more in our guide to Sora alternatives for product videos). Check that a model is selectable before you plan around it.
How Higgsfield unlimited works
Higgsfield's "unlimited" is not an unlimited plan. It is unlimited use of named models, for a set period, on top of a credit plan. These are the conditions from its help center and plan cards.
- It covers specific models only. Every other model still uses credits.
- The long-running set is image models. The Pro Annual card listed 365-day unlimited Seedream 5.0 Lite, Flux.2 Pro (1K), Seedream 4.5, Nano Banana, Kling O1 Image and GPT Image, plus 5,000 free Soul V2 and Cinema generations.
- Video gets short windows. The only video model with unlimited use on the individual plan cards was Kling 3.0, for 7 days, on Pro and Max with annual billing. Nano Banana 2 at 2K had a 7-day window on annual Pro and on Max, and Nano Banana Pro at 2K a 7-day window on Max. Monthly Pro showed no unlimited Nano Banana models, and Basic has none.
- The clock does not restart at renewal. The period runs from when your access starts.
- It only works on the website. Generations through Higgsfield's MCP, CLI, Canvas or Supercomputer always use credits.
- It runs in the slower queue. Unlimited generations use the standard queue, and speed and concurrency may drop at peak times. Credit generations use the priority queue.
- It is for personal, human use. Automation, scripting, credential sharing and reselling are banned, and access can be paused for review if Higgsfield sees unusual activity.
- It needs an active subscription. If you cancel, or move to a plan without it, unlimited access stops.
Higgsfield also sells unlimited access to single models in its Unlimited Models Marketplace, priced per model and resolution inside the app rather than on the public pricing page. Video bundles run one generation at a time, up to 15 seconds.
For video ads the upshot is simple: budget on credits. A week of unlimited Kling 3.0 is handy for testing prompts, but a month of Seedance or Veo clips comes out of your credit balance.
Is Higgsfield free?
Partly. Higgsfield's help center says you can generate without a paid plan, but only on a small set of models, and the free tier includes no credits. Every free generation carries a visible Higgsfield watermark. Any paid plan removes it for new generations; files made on the free tier stay watermarked. Higgsfield also says there is no trial period.
If you pay and change your mind, the refund window is 7 days from the first purchase (or as local law allows), only if you have not used any credits, and Higgsfield may keep a service fee of up to 6%. Renewals are not refundable.
Credits, top-ups and billing rules
- No rollover. Subscription credits expire at the end of each cycle. On annual plans they refresh every 30 days, so the reset date drifts through the calendar.
- Credit Packs. One-time top-ups of 100, 200, 500, 1,000, 2,000 or 4,000 credits, or 5,000 to 25,000 in steps of 1,000. They last 90 days, need an active subscription to buy, and are priced at checkout rather than on the pricing page. Auto-Refill can top you up whenever the balance drops below a level you set.
- Spending order. Subscription credits go first, then whichever top-up or promo balance expires soonest.
- Upgrades and downgrades. Upgrades apply at once with a prorated charge; downgrades wait until the end of the current period.
- Renewal. Plans renew automatically until you cancel, and stay active to the end of the paid period.
- Taxes. Prices exclude VAT and local taxes, which are added at checkout.
Which Higgsfield plan is best
- Trying it out: Basic at $9. By Higgsfield's count that is about 7 Seedance 2.0 Fast videos or 60 Nano Banana Pro images a month, with no access to the standard Seedance 2.0.
- Regular short videos: Pro on annual billing, $23 a month for 600 credits (about 27 Seedance 2.0 videos by Higgsfield's count), with 7-day windows on Kling 3.0 and Nano Banana 2.
- Heavy image and video work: Max, where the price per credit falls to about 3.1 to 3.3 cents on annual billing.
- Teams: Team or Scale, which pool credits across seats.
Whichever you choose, price the finished video, not the plan: the model, the resolution, the length and the number of tries it takes.
Higgsfield alternatives for product and ad videos
Higgsfield suits people who want one subscription for dozens of image and video models and are happy to write the prompts and assemble the result. Its menu also includes a Marketing Studio, and its comparison table lists a UGC builder. If your job is product videos and ads, these are the alternatives that come up most in Higgsfield roundups and search results, and each fits a different way of working. For a wider view, see our comparison of image to video tools for ecommerce.
Starts from your product photo; several video models plus 15 video ad formats with the script written for you.
Gen-4.5 to generate, Aleph 2.0 to edit footage you already have.
| Tool | Best for | Paid plans from | Credits on the entry plan | Free option |
|---|---|---|---|---|
| Higgsfield (reference) | Many image and video models in one subscription | $9/mo | 120 a month | Free tier on a few models, no credits, watermarked |
| CamClo AI | Product videos and video ads from a product photo | $49/mo | 150 a month | 7-day free trial with 20 credits |
| Kling | Kling models direct, low entry price | $6.99 first month, then $8.80/mo | 660 a month | Basic plan, no monthly credits |
| Runway | Editing and directing footage | $15/mo ($12/mo billed yearly) | 625 a month (about 52 s of Gen-4.5) | 125 one-time credits |
| Creatify | Video ads from a product link | $39/mo | 100 a month | 10 credits a month, watermarked |
| Luma | HDR output and post-production | $30/mo ($25/mo billed yearly) | 10,000 a month | None listed |
Entry paid plan on each vendor's official pricing page, in US dollars, billed monthly unless marked. Credits are not comparable across tools: each vendor prices its own credit differently.
1. CamClo AI
Best for: product videos and video ads from a product photoCamClo AI is an AI studio for ecommerce teams. Instead of prompting a scene from scratch, you start from your product photo and pick the output: a product clip from one of several video models, or a finished video ad with the script written for you.
- Image to video: Seedance 2.5 (4 to 30 seconds), Seedance 2.0 (4 to 15 seconds), Google Veo 3.1 (4, 6 or 8 seconds, up to 4K), Kling 3.0 (5, 10 or 15 seconds), Gemini Omni Flash (3 to 10 seconds, up to 4K) and earlier Kling versions, in one model picker.
- Video ads: 15 formats, including UGC, UGC Virtual Try-On, Unboxing, Product Demo, Testimonial, ASMR, POV and TV Spot. Output is sized for 10 placements, such as Reels, TikTok, Shorts and Facebook and Instagram feeds, at 480p, 720p or 1080p, from 4 to 30 seconds per ad.
- Remix Ads: pick a proven ad from a brand's ad library and CamClo AI rebuilds it around your product, up to 90 seconds.
- Pricing: plans from $49 per month with 150 credits. As a guide, an 8-second 720p video ad costs 11 credits on the default model, and a 5-second Kling 3.0 Standard clip with sound costs 5. There is a 7-day free trial with 20 credits.
Strengths
- Starts from your product photo, so the product on screen is the one you sell
- Several current video models in one place, with vertical and square sizes for social
- Ad formats and scripts built in, not just raw clips
- Ads up to 90 seconds with Remix Ads
Limits
- Can seem a little expensive next to a single model on Higgsfield, but the credits cover the script, the ad format and the sizing for each placement, not just a raw clip
To animate product photos, see the product photo to video tool. For finished ads with a script, see the UGC and product video ad maker.
2. Kling
Best for: Kling models direct, at a low entry priceKling is Kuaishou's video platform. Kling 3.0 is one of the models on Higgsfield's plans; buying from Kling directly adds its own tools, such as Element multi-shot and Voice Control on Video 2.6, and early access to Kling 4.0 Flash for yearly Ultra subscribers.
- Pricing: Standard is $6.99 for the first month, then $8.80 a month on monthly billing (list price $10), with 660 credits a month, which Kling puts at $1.06 per 100 credits. Pro is $25.99 for the first month, then $32.56, with 3,000 credits.
- Free: a Basic plan with no monthly credits. Kling's comparison lists watermark removal and commercial use on paid plans only.
- Per-clip cost: not listed on the pricing page, so see vendor site.
Strengths
- The lowest entry price here
- Kling's own tools, plus early access to Kling 4.0 Flash on yearly Ultra
- Daily free credits for subscribers
Limits
- The entry price is a first-month offer
- Kling models only
- No product or ad workflow; you prompt every shot
Pick this instead of CamClo AI if you mostly use Kling models, want them at the lowest monthly price, and are happy to build ads yourself. Our Kling AI pricing guide breaks down its credits.
3. Runway
Best for: editing and directing footageRunway is a creative video studio. Gen-4.5 generates video from text or images, and Aleph 2.0 edits existing footage from a prompt. Paid plans also include third-party models such as Kling 3.0, Seedance and Nano Banana Pro, plus music, voice and sound effects.
- Pricing: Standard is $15 a month, or $12 billed yearly, with 625 credits a month, which Runway puts at 52 seconds of Gen-4.5 (12 credits a second). Pro is $35, or $28 billed yearly, with 2,250 credits.
- Free: 125 one-time credits.
- Credits: Standard and Pro credits do not roll over; Max carries up to one month of unused credits forward. Extra credits, 1,000 minimum, never expire.
Strengths
- Edits footage you already shot, including product shoots
- Runway and third-party models plus sound tools in one studio
- No watermarks from the first paid plan
Limits
- Standard covers under a minute of Gen-4.5 a month
- A general creative tool, with no built-in ad formats
Pick this instead of CamClo AI if you need to edit existing footage or direct shots in detail, and you are comfortable building ads yourself. More in our Runway pricing guide.
4. Creatify
Best for: video ads from a product linkCreatify is an AI ad platform. Paste a product URL and it builds a video ad with an AI actor. On Pro, Ad Clone remakes an existing ad from its URL, and a competitor tracker follows other brands' Meta ads.
- Pricing: Starter is $39 a month with 100 credits, 300 AI actors, videos up to 2 minutes and one generation at a time. Pro is $99 a month with 300 credits (up to 5,000 on its slider) and 1,500 AI actors. Creatify says annual billing saves up to 50%.
- Free: 10 credits a month, enough for up to 2 video ads or 20 image ads by Creatify's count, with a watermark.
Strengths
- Link to ad, with no script needed to start
- A large library of AI actors, in 75+ languages
- A free plan to test with
Limits
- Starter runs one generation at a time
- Ad Clone and the competitor tracker are Pro features
Pick this instead of CamClo AI if you would rather start from a product page URL, or want an AI actor presenting the product to camera. See our Creatify pricing guide for its credit costs.
5. Luma
Best for: HDR output and post-productionLuma's Ray3.2 model makes 5- or 10-second clips from text or an image, with HDR and EXR options for color grading. Luma's plans also include third-party models such as Kling 3.0, Veo 3.1 and Seedance.
- Pricing: Plus is $30 a month, or $25 a month billed yearly ($300 a year), with 10,000 credits and commercial use. Ray3.2 image to video costs 100 credits per 5 seconds at 720p, so Plus covers about 100 such clips a month; HDR costs 2x and HDR with EXR 3x.
- Free: no free plan is listed on the pricing page.
Strengths
- HDR and EXR files for professional color work
- Luma and third-party models in one plan
- Commercial use from the first paid plan
Limits
- No free plan listed
- HDR output multiplies the credit cost
- Built for creative teams rather than product listings
Pick this instead of CamClo AI if you finish video in grading software and need HDR or EXR files.
How we checked
We loaded Higgsfield's pricing page several times in a US English browser, with prices in US dollars. Because the page served two different layouts, we recorded both, on monthly and annual billing, at every credit tier on the Pro and Max sliders, along with the business plans, the comparison table of credit rates and the Pro Annual list of unlimited models. We read Higgsfield's help center articles on credits, plans, unlimited models, Credit Packs and watermarks, and its 15 September blog post on credits and unlimited plans.
For the alternatives, we read each vendor's official pricing page and saved screenshots. Price-per-credit and per-clip dollar figures are our own arithmetic from list prices, before bonus credits and taxes. We did not run a quality benchmark, so there are no quality scores on this page; test your own products before you commit. If you are weighing ad tools more broadly, our guide to AI video ad generators compares them side by side.
Frequently asked questions
How much does Higgsfield cost?
Higgsfield's individual plans start with Basic at $9 a month for 120 credits. Pro is $29 a month, or $23 a month billed annually, for 600 credits, and Max is $79 a month, or $59 billed annually, for 1,800 credits, with larger credit tiers on both. Business plans start with Team at $65 per seat a month billed annually. Prices exclude VAT and local taxes.
Is Higgsfield AI free?
Not fully. Higgsfield's help center says you can generate without a paid plan, but only on a small set of models and with no credits, and every free generation carries a Higgsfield watermark. There is no free trial. Paid plans start at $9 a month.
What does unlimited mean on Higgsfield?
It means generations on specific models do not use credits for a set period. The long-running 365-day set on Pro Annual covers all image models, and the only video model with an unlimited window is Kling 3.0, for 7 days, on annual Pro and Max. Unlimited works only on the higgsfield.ai website, runs in the standard queue, is for personal human use, and stops if your subscription ends.
Do Higgsfield credits roll over?
No. Subscription credits expire at the end of each billing cycle, and on annual plans they refresh every 30 days. Credit Pack and Auto-Refill top-ups are separate and last 90 days from purchase. Only Enterprise mentions volume rollover credits.
Which Higgsfield plan is best?
For testing, Basic at $9 is the cheapest way in, but it cannot run the standard Seedance 2.0 model. For regular video work, Pro on annual billing roughly halves the price per credit compared with Basic and adds 7-day windows on Kling 3.0 and Nano Banana 2. Max suits heavy use. If you want finished product ads rather than raw clips, a tool built for ads, such as CamClo AI, may fit better.
Is there a Higgsfield coupon code?
Higgsfield's help center lists promo codes as one source of promo credits, which expire on the date shown when they are issued. We do not list codes from coupon sites because we could not verify them. The pricing page itself advertises savings on annual billing, marked up to 30% off, and time-limited bonus credits on Pro and Max.
Is there a Higgsfield alternative built for product ads?
Yes. CamClo AI starts from your product photo and makes finished video ads in 15 formats, such as UGC, Unboxing and Product Demo, with the script written for you and sizes for 10 placements, from 4 to 30 seconds, or up to 90 seconds with Remix Ads. An 8-second 720p UGC ad on the default model costs 11 credits, about $3.60 on the $49 Creator plan with 150 credits, and CamClo AI's Ad Autopilot can run Meta and Google Ads campaigns. There is a 7-day free trial with 20 credits.
Making product videos and ads?
CamClo AI has a 7-day free trial with 20 credits.
See plans and the free trial



